How do you tell a compelling brand story? By honing in on brand purpose – and getting up close and personal with those who live it. Our brand anthem video got everyone sweating, motivating people to create the strongest version of themselves. And on a tight deadline, too.
[solidcore] is pilates' harder, sweatier cousin, and founder Anne Mahlum accepts nothing but the best. That's why she turned to the VOLTAGE team to create two brand videos to celebrate the company's expansion. With a tight deadline and tall marching orders, we got to work.
We knew there was more to [solidcore] than just a sweaty workout. We dug deep to identify the brand’s core values and principles, pulled in some brand purpose, and produced a brand anthem video that motivates people to create the strongest version of themselves.
- Strategy
- Production
From concepting and writing to filming and producing, the VOLTAGE team took the project from start to finish in just a few short weeks. Our first video gave new customers the rundown on what it’s like to workout at [solidcore]. The second video delivered big on anthemic brand messaging, encouraging current and new clients to be the strongest versions of themselves.
