VOLTAGE is excited to announce it will be adding more account services and a strategic partner – Vladimir Jones – in 2011.  We are turning things up a notch. Yes, In the infamous words of Spinal Tap lead guitarist Nigel Tufnel – we are taking the business to “11” in 2011.

Vladimir Jones is Colorado’s most enduring, privately held, full-service agency specializing in integrated marketing, advertising, communications and insight. The agency staff of over 70 people is multidisciplinary and represents expertise in all facets of marketing communications strategy and implementation. VJ’s depth and experience will give VOLTAGE the business edge to grow with the increasing digital demand. To learn more about VJ, visit vladimirjones.com. To read more pub click here

2011 will definitely be “one louder” for VOLTAGE this year. THX VJ!

Last year VOLTAGE designed and helped launch the new UPG brand with Umpqua Feather Merchants. The products were a huge success selling out quickly and receiving “Best New Flybox of 2010″ from Feild & Stream Magazine. Thanks to the die-hard flyfishing mentality and insight of Umpqua’s product design team – the flybox has once again evolved!

This year UPG launches 5 new box designs: The Midge (your compact midge fridge), The Daytripper (designed for the rocky mountain daytrip in mind), and the Double Wide, Flats, and Streamer boxes (for all your Saltwater needs!) VOLTAGE has designed and developed a campaign for the new product launch and micro-site – www.flyboxevolution.com. Check it out as it evolves!

Fresh Produce Clothing is a women’s lifestyle brand known and loved by women ages 6 months to 60-plus for lush colors, year-round sensibility, and simply inspired design.

A $50 million dollar company in it’s third decade – Fresh Produce has retail stores in La Jolla, Beach Haven, Martha’s Vineyard, Santa Barbara and other exclusive seashore resorts in North America and the Caribbean.

VOLTAGE Advertising & Design has developed a new look for Fresh Produce’s 2010/11 campaign – Live Life, Enjoy Color. The new look references the organic feel of homegrown farmers markets and introduces the brand to a younger audience.

Along with SmartClick Adwords the new design and online marketing strategy has garnered tremendous sales results in the digital space for the brand.

VOLTAGE designed the Getaway by Color sweepstakes – that featured four colorful trips facebook followers could win. The contest added 6,000 fans to their fan base and 4,500 entries.

Weekly email marketing blasts that were designed by VOLTAGE have dramatically increased open rates and click through rates.

We have enjoyed working with a brand that focuses on so much positive energy and the coastal lifestyle. It’s definitely rubbed off on the design team – going from predominantly black attire to varying shades of gray, even an army green shirt has popped up around the office.

Thanks Fresh Produce for the good vibe!

Voltage along with the talented folks at Vladimir Jones have launched a variety of rich media banner ads for Xcel’s responsible by nature campaign. We’ve produced a variety of standard flash banner ads, rich media banners, and custom game banners for the Energy company. One in particular launches an energy saving game that gives the user 15 seconds to pull the plug! It’s more challenging than you’d think, and there’s an easy way to win it – but sorry, you’ll get no Cheat Codes from us! Check it out on Meebo’s network.

It’s been a pleasure to work with what is quickly becoming “Every City’s Favorite Burger Place” – SMASHBURGER! Since we started work on their website in the summer they had about 12 stores operating in the greater Denver area! They now have succesfully opened over 30 more and have another 40 or so on the map! So if you haven’t tried a SMASHBURGER yet, or if there isn’t one close to you – just sit tight, because there soon will be and you’ll know what we are so excited to advertise – Great burgers made from 100% certified angus beef, never frozen, fresh and smashed on the grill to seal in smashburger’s savory seasons and carmelize the flavor. They also feature a host of other great items like Haagen Dazs shakes, smash fries, veggie frite’s and smashchicken and salads to make you drool with delight.

VOLTAGE worked closely with Consumer Capital Partners to design and build the smashburger website, create social networks, and design a mobile enabled site which features dynamic functionality.  Because of the rapid growth of SMASHBURGER the site had to be easily updated by the internal marketing team. The smashburger team can easily update page content, post news and press and add new locations to a database driven Locations map!

To drive home the fact that SMASHBURGER is every city’s favorite burger place, the homepage serves up specific quotes unique to each viewers region. If you’re in Kansas on the smashburger website, you’ll most likely see a quote from a kansas facebook fan, or if you’re in Idaho, you might see a great review from the idaho statesman. The buttons are also unique to each region and promote local menu items, or offers. Each region has specific menu items and signature burgers!

VOLTAGE also set up Social networks and provided creative to build fan base and reward fans. If you’re not already a fan – don’t be shy – and check out their facebook page.

The latest promo and mailer from ILONA. An in-store offer. We have also been promoting the ILONA facebook page. We have launched a promotion where each month a fan is selected and recieves a $75 gift certificate to Ilona.com. Become a fan and it’ll only be a matter of time before you get yours!

Introducing ROBO:MAIL – A hi-tech email marketing system that functions a lot like Rosie from the Jetsons. You ask, it delivers. We’ve custom designed a number of email newsletters, promos, templates and campaigns for our clients over the last few months and have been using an email marketing system that lets you pinpoint customers with laser tight precision, deliver, and track well designed marketing communications. ROBO:MAIL is a great way to get more out or your marketing dollars, in comparison with traditional advertising and direct mail methods. What our clients have liked is the flexibility to email their lists whenever they want, customize the templates themselves, or call us to create specialized graphics or campaigns. It’s Robotics at it’s best with the support of VOLTAGE cyborg designers that compute creative at unearthly speeds. Call us for details : 303.664.1687. Samples below :

WHAT DO YOU GIVE SOMEONE WHO ALLREADY HAS EVERYTHING?
The Gift of Giving provides a means to give a universally appealing, heart felt, deeply considerate gift every time to everyone and anyone. Through The Gift of Giving website, you can give a charitable giftcard that is later directed to a charity selected by the gift recipient. Put simply, The Gift of Giving is a conduit for charitable giving in gift packaging.

THE BRAND
VOLTAGE worked with Frank Callahan, the mastermind behind the new gift giving idea, to develop the brand and bring the concept to market. Beginning with the Identity and Brand language VOLTAGE developed a strong graphic look that is simple and straightforward. The objective was to communicate this new concept as quickly and directly as possible. Combining strong headlines and graphic quotes with powerful imagery and collages of the many different charities became the solution.

THE WEBSITE
The Gift of Giving Website had to communicate directly and quickly and this was accomplished through a simple interface and design. A strong use of imagery create the online giving atmosphere and quickly communicate the wide variety of charitable opportunities. The website was also unique in it required many custom features not typical to a regular e-commerce site. A custom backend was built enabling users to track their gifts, maintain an address book, select different gift options on purchase, customize a gifts and direct multiple gifts to different recipients.

THE GIFT BOX AND BROCHURE
To create a memorable gift giving experience VOLTAGE designed a custom giftbox that included a Giftcard, Notecard with a personal message from the gift giver, and Company Brochure. The box opens like a gift – revealing a step by step process of discovery, ultimately revealing the colorful giftcard.

Looking for a unique gift to give – Try www.thegiftofgiving.com. A gift that truly makes a difference.

The LockIn FJ Cruiser is in the wraps! In leiu of doing a full on tradeshow booth for LockIn Security – a client who has developed an innovative new trailer lock and security system – VOLTAGE has designed a traveling booth or should we say trailer – that is fully equiped with the actual security system, as well as compelling graphics, company brochures, and dvd’s. The trailers proven a success as the team has sold a number of systems allready before the locks have even hit the production line. It’s a slam dunk when you see the trailer and how the lock actually works!

Scott Edwards of LockIn said : “Our truck and trailer are literally our Trade Show booth. We are a start-up, but at our first trade show we looked and felt like a million bucks. I can’t tell you how many positive comments we had on our graphics.”

To find out more about LockIn Security – check out their website, or Video.

Common Threadz, a VOLTAGE client, was spotted on the scene at the MTV Style Lounge in Beverly Hills last week. As you can see by the photos many famous people stood by the logo we designed, including the likes of Christina Milian, Joel Moore, Vanessa Branch, Shannon Elizabeth, Matt Sorum, and Jesse Metcalf. VOLTAGE designed the Common Threadz logo, marketing collateral, and are now working on some tees!
Common Threadz is a 501(c)(3) nonprofit that is working to provide orphans and vulnerable children in developing nations with the chance of an education and social acceptance by giving them the school uniforms that they can not afford. For each Common Threadz tee sold, a school uniform is donated.


VOLTAGE Advertising and Design is the creative shop of Eric Fowles, an award winning graphic designer operating in Louisville, CO. His firm produces powerful websites, brands, and graphic design for National and local Clients.