Fresh Produce Clothing is a women’s lifestyle brand known and loved by women ages 6 months to 60-plus for lush colors, year-round sensibility, and simply inspired design.

A $50 million dollar company in it’s third decade – Fresh Produce has retail stores in La Jolla, Beach Haven, Martha’s Vineyard, Santa Barbara and other exclusive seashore resorts in North America and the Caribbean.

VOLTAGE Advertising & Design has developed a new look for Fresh Produce’s 2010/11 campaign – Live Life, Enjoy Color. The new look references the organic feel of homegrown farmers markets and introduces the brand to a younger audience.

Along with SmartClick Adwords the new design and online marketing strategy has garnered tremendous sales results in the digital space for the brand.

VOLTAGE designed the Getaway by Color sweepstakes – that featured four colorful trips facebook followers could win. The contest added 6,000 fans to their fan base and 4,500 entries.

Weekly email marketing blasts that were designed by VOLTAGE have dramatically increased open rates and click through rates.

We have enjoyed working with a brand that focuses on so much positive energy and the coastal lifestyle. It’s definitely rubbed off on the design team – going from predominantly black attire to varying shades of gray, even an army green shirt has popped up around the office.

Thanks Fresh Produce for the good vibe!

The 2010 Umpqua Catalog has hit the streets.

WHAT DO YOU GIVE SOMEONE WHO ALLREADY HAS EVERYTHING?
The Gift of Giving provides a means to give a universally appealing, heart felt, deeply considerate gift every time to everyone and anyone. Through The Gift of Giving website, you can give a charitable giftcard that is later directed to a charity selected by the gift recipient. Put simply, The Gift of Giving is a conduit for charitable giving in gift packaging.

THE BRAND
VOLTAGE worked with Frank Callahan, the mastermind behind the new gift giving idea, to develop the brand and bring the concept to market. Beginning with the Identity and Brand language VOLTAGE developed a strong graphic look that is simple and straightforward. The objective was to communicate this new concept as quickly and directly as possible. Combining strong headlines and graphic quotes with powerful imagery and collages of the many different charities became the solution.

THE WEBSITE
The Gift of Giving Website had to communicate directly and quickly and this was accomplished through a simple interface and design. A strong use of imagery create the online giving atmosphere and quickly communicate the wide variety of charitable opportunities. The website was also unique in it required many custom features not typical to a regular e-commerce site. A custom backend was built enabling users to track their gifts, maintain an address book, select different gift options on purchase, customize a gifts and direct multiple gifts to different recipients.

THE GIFT BOX AND BROCHURE
To create a memorable gift giving experience VOLTAGE designed a custom giftbox that included a Giftcard, Notecard with a personal message from the gift giver, and Company Brochure. The box opens like a gift – revealing a step by step process of discovery, ultimately revealing the colorful giftcard.

Looking for a unique gift to give – Try www.thegiftofgiving.com. A gift that truly makes a difference.

VOLTAGE Advertising and Design has just completed designing the Umpqua Feather Merchants 2009 Fly Fishing Catalog. The 280 page catalog features all of  Umpqua’s fishing flies, tying materials, and other fishing accessories and gear, along with photos, stories, and anecdotes of Umpqua employees doing what they do best . . . Fishing! The new design has been touted with astounding reviews by the company president Jeff Fryhover and other employees. Kelly Pfeiffer – Acounting Manager commented : “Everyone is saying this is the best catalog we’ve EVER had in Umpqua’s 36 year history!…. EVERYONE.”

VOLTAGE has been engaged by Umpqua to further design and help launch a new streamside accesories line of Flyboxes and tools. Keep an eye on the VOLTAGE Blog for more news on packaging design for Umpqua. One of the exciting parts of the project is getting to know the huge variety of flies Umpqua produces. Each one is a work of art in itself, not to mention the great names each one of these critters goes by . . . A few of our favorites are the “Meatwhistle”, the “Punkbait”, the “Gen-X Bunny”, and the “Butt Munch Beetle” – the list goes on and on. Check out their website to see the crazy selection.

Umpqua is an industry standard in the fly world, producing, as they say on their website, “umpteen thousand dozen flies, from micro-scopic midge imitations to the huge patterns favored by marlin and sailfish.” The “Umpquality” – is apparent in their products. To learn more about Umpqua – read the article in the Denver Post