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Chipotle: Donating 200,000 Burritos to Healthcare Heroes

BURRITO RELIEF

When times are tough, look for opportunities to do good. With COVID-19 pushing healthcare workers to their limits, Chipotle committed to giving away 100,000 burritos in celebration of National Burrito Day. To make it happen, they needed a quick website to accept applications for free deliveries of burrito batches to healthcare facilities.

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OVERNIGHT ACTION

 

Our expert, nimble dev team pulled a night shift to put a site together using Laravel. It launched within 24 hours, and in less than the time it took to build it (a lot less, actually), all 100,000 burritos had been requested. READ ALL ABOUT IT

FUEL FOR THE FRONT LINES

 

A few weeks later, when Chipotle decided to give away another 100,000 protein-packed burritos in honor of National Nurses Week, we were ready to rock the code so they could get to rolling their tasty Force For Good, this time with a buy-one-give-one model. We used geolocation to spread the donations across the nation, and teamed up with SheerID to verify that burritos were awarded to actual healthcare workers. PRESS RELEASE

FORCE FOR GOOD

 

All told, Chipotle sent 200,000 burritos to healthcare heroes. We all pitch in to get through this together – and Chipotle lived that out in a very big way. Their take-action ethos generated positive buzz and caught the attention of local and national news outlets.

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