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adicolor Lookbook

Adidas Fashion Meets VOLTAGE Function

VOLTAGE strategy, design, and development skills culminate in a fashion-forward, mobile-ready shopping experience for adidas Originals apparel.

12 Instagram Features

 

Number of times the adicolor Lookbook was featured on the adidas Originals Instagram page.

21 Days to Complete

 

Days it took our team to complete strategy, design, UX and development on the adicolor Lookbook project.

5 In-House VOLTAGE Experts

 

We brought five in-house experts together on this project for a timely and successful collaboration with stunning results.

How We Innovated:

 

We tapped into 70s fashion and revived cult-classic style to tell the visual story of adidas’ culture-transcending adicolor apparel. This unique lookbook delivers a fresh way for trend-chasing 16-24 year olds to shop and interact with adidas’ largest apparel investment to date.

Easy browsing combines with colorful photography to give the target an intuitive shopping experience and subsequently drive conversation about the collection.

New Case Study / 20-2-18

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