Number of times the adicolor Lookbook was featured on the adidas Originals Instagram page.
Days it took our team to complete strategy, design, UX and development on the adicolor Lookbook project.
We brought five in-house experts together on this project for a timely and successful collaboration with stunning results.
We tapped into 70s fashion and revived cult-classic style to tell the visual story of adidas’ culture-transcending adicolor apparel. This unique lookbook delivers a fresh way for trend-chasing 16-24 year olds to shop and interact with adidas’ largest apparel investment to date.
Easy browsing combines with colorful photography to give the target an intuitive shopping experience and subsequently drive conversation about the collection.