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VOLTAGE, adidas and the Boston Marathon

30,000 runners. 30,000 videos. 1 landing page.

VOLTAGE design, content and development unite to bring Boston Marathon runners epic race memories.

30,000 Videos

 

Our custom code cataloged all 30,000 race-day videos and gave runners easy access to their personal reels.

12 Days to complete

 

Days it took our team to complete design, content and development for the Boston Marathon CLP page.

4 In-house experts

 

We tasked a four-person team with completing this project in a tight time frame. Their combined efforts produced stunning results.

How We Innovated:

 

We honored 2018 Boston Marathon racers by giving them access to their 2018 personal race highlights. Creative design, informative copy and custom development build up this destination for runner race-day memories. Participants simply visit the page, type in their bib number and download their highlight reel.

The page also features ways to customize race-day photos with adidas filters, frames and text. Shared images even fill up a stack on the page, making this site the true hub for racers to share and relive their glory.

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