That’s our tally for Reebok.com SKUs we crafted informative copy for in Q1 of 2018 to help convert and reduce returns.
We wrapped make-you-want-it copy around athletic apparel, streetwear collabs – and lots and lots of sneakers.
...to rule it all. Centralizing and standardizing the details added authority and credibility to the purchase decision.
From footwear and activewear to athleisure and lifestyle products, the VOLTAGE team crafted copy for Reebok.com and their wholesale partners. We wrangled feedback from Reebok product marketing managers and their legal team, syncing it with an intensive master style guide we created for ultimate consistency.