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Reebok.com Product Copy

Reebok gear gets the VOLTAGE treatment

The VOLTAGE content team amped up descriptions and details, delivering flawless, fitness-minded copy each and every week.

4,443 products


That’s our tally for Reebok.com SKUs we crafted informative copy for in Q1 of 2018 to help convert and reduce returns.

40+ product lines


We wrapped make-you-want-it copy around athletic apparel, streetwear collabs – and lots and lots of sneakers.

1 style guide


...to rule it all. Centralizing and standardizing the details added authority and credibility to the purchase decision.

How We Innovated:


From footwear and activewear to athleisure and lifestyle products, the VOLTAGE team crafted copy for Reebok.com and their wholesale partners. We wrangled feedback from Reebok product marketing managers and their legal team, syncing it with an intensive master style guide we created for ultimate consistency.

New Case Study / 9-5-18

CU South Denver

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