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Vintage photo of a man and woman looking into a crystal ball with lightning bolts and a guy shredding guitar in the middle

Introducing our Word of the Year for 2020: TRANSFORMERS

trans·form·er (noun)
/ˌtran(t)sˈfôrmər/

1. an apparatus for reducing or increasing the voltage of an alternating current.

2. a person or thing that transforms something.

3. a creative agency on a mission

Have you hopped on the “word of the year” bandwagon? This trend is going strong, and we’re here for it.

If you’re not familiar with WOTY, it’s a simple concept: Find a word you think will be one to stand by, look to, and be inspired by as your year unfolds. It might be a super inspirational one to keep you on-task, or if you’re looking at the year ahead and there’s a storm brewing, you might find one that you can hold on to when turbulence hits.

Ten years ago, we set out to transform businesses with breakthrough work. That aim still stands, firmer than ever. The world of commerce changes quickly, and we’ve ridden the waves to stay on top of digital trends, hire dev talent that literally works magic, and create content that inspires.

Arguably, any agency or business could do the same (and they should).

But we’re not going to stop there. We want to actually TRANSFORM the way commerce happens. How D2C brands connect to customers and develop relationships beyond the transaction. How brands can shake up the status quo with new ways of approaching pain points and creating seamless interactions. How brands can harness their inner Force For Good to not only make their customers feel good (or virtue signal, ugh), but to actually make the world better.

Let’s get intentional.

We’ve got our thinking caps on and we’re ready to deliver strategy, content, and dev that will TRANSFORM the way you do business.

The only question is, are you ready to be electrified?

What word or phrase are you keeping top of mind as 2020 unfolds? We’d love to hear it and cheer you on!

What is FUTURE COMMERCE?

Your chance to get ahead. Our weekly FUTURE COMMERCE email delivers cutting-edge digital retail trends to your inbox so you know what's next. VOLTAGE is a digital agency specializing in eComm and digital brand experiences.

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About Julie Overby

Julie Overby

Copywriter. Editor. Mountain gazer.

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