Chipotle. Burritos. Nurses. And some expert digital support to bring them all together.
Chipotle Mexican Grill continues to be a Force For Good, this time by giving away a QUARTER MILLION burritos to healthcare heroes. We’re honored to have supported this effort with dev services to ensure all 250,000 burritos get to heroes.
This project centered on our ability to power high-traffic campaigns. We built the whole campaign on AWS Lambda, a serverless offering, which meant Chipotle could handle 75k applications per minute – fast enough to complete the quarter-million-person campaign in under 4 minutes if all those people came to the site at the same time. Talk about high-voltage!
Check out the page here and share with the healthcare heroes in your life:
https://giving.chipotle.com/healthcareheroes
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We’re putting our expertise in ecommerce to the test with a project of our own: Meet VOLTAGE LTD, where you can shop original designs, get up close with stories from creators, and be inspired to live boldly. And the cherry on top: every purchase enters you to win a $60K Polaris RZR that will up the ante on your adventures.
When COVID-19 closed down the country, Chipotle was forced to suspend their fundraising program. But thanks to some innovative thinking and quick dev work, they were able to re-open in August with a digital fundraiser option. Proof that COVID can’t take a good burrito down!
