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Chipotle

250,000 Free Burritos for Healthcare Heroes

VOLTAGE helps celebrate healthcare heroes with digital support for Chipotle's Nurse's Day

Chipotle. Burritos. Nurses. And some expert digital support to bring them all together.

Chipotle Mexican Grill continues to be a Force For Good, this time by giving away a QUARTER MILLION burritos to healthcare heroes. We’re honored to have supported this effort with dev services to ensure all 250,000 burritos get to heroes.

This project centered on our ability to power high-traffic campaigns. We built the whole campaign on AWS Lambda, a serverless offering, which meant Chipotle could handle 75k applications per minute – fast enough to complete the quarter-million-person campaign in under 4 minutes if all those people came to the site at the same time. Talk about high-voltage!

 

Check out the page here and share with the healthcare heroes in your life:
https://giving.chipotle.com/healthcareheroes

 

What is FUTURE COMMERCE?

Your chance to get ahead. Our weekly FUTURE COMMERCE email delivers cutting-edge digital retail trends to your inbox so you know what's next. VOLTAGE is a digital agency specializing in eComm and digital brand experiences.

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