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VOLTAGE re-designs the Big Chill's e-commerce website

There’s something about retro these days that is just plain cool. From the return of iconic American cars like the Camaro and the Charger, to all those hip trendsetters hanging out in New York’s West Village, we as a nation are returning to our stylistic roots. The Big Chill is one case in point – a brand of modern classics.

Their line of colorful retro fridges and kitchen appliances have been seen gracing the kitchens of Hollywood notables such as Scarlett Johansson, Drew Barrymore, and even Rachel Ray for some time now. The Big Chill’s classic aesthetic meshes perfectly with just about any décor and their vintage design looks like something James Dean would have bought had he actually gotten old enough to decorate his own kitchen.

VOLTAGE has been working with the Big Chill to rethink and redesign their e-commerce website and further define the brand.   As we work to implement cool new designs and layouts we can’t wait but share them with you here. so please check them out – and we’ll let you know as soon as they go live. In the meantime, try color in your kitchen with a bright orange Retropolitan.

What is FUTURE COMMERCE?

Your chance to get ahead. Our weekly FUTURE COMMERCE email delivers cutting-edge digital retail trends to your inbox so you know what's next. VOLTAGE is a digital agency specializing in eComm and digital brand experiences.

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