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adidas Homepage take over

The Challenge: adidas wanted a series of homepage takeovers that features a product and incorporated movement. The homepage needed to work with desktop and mobile viewing.

Solution: VOLTAGE designed a desktop and mobile homepage that included video and static images to highlight the featured product.

What we did: Video Editing, Design, Animation, Graphics

Results:

  • Overall CTR% for the masthead was above the average
  • CTR% for US mastheads increased from about 7% to 10%
  • Improvements were largely driven by mobile with a 1.7% CTR
  • Conversion rate from those that engaged with the Masthead was healthy at 1.7% and slightly above the 1% daily average.