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BlueStar Bobby Flay Page

The ChallengeBlueStar needed to activate new sponsor partnership with celebrity chef Bobby Flay.

SolutionVOLTAGE provided communication strategy and site assets to exemplify Bobby’s beautiful BlueStar kitchen and share the story of his love of their platinum ranges.

What we didContent Strategy, Design, Copy, Web Development.


  • 22,000 page views on Bobby Flay Page
  • An approximately 41% increase year-over-year