How to design apparel for Gen Z that will advance your brand
Here at VOLTAGE, we love ourselves some sweet apparel. We often get requests to concept or design apparel from brands looking to connect with Gen Z’ers (who can effortlessly make even bucket hats look cool, teach us your ways!). So we launched into some deep research – which means we turned to our resident Gen Z’er and designer, Zach, for the inside scoop on this mysterious generation. Enjoy his take!