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originals lookbook

adidas fashion meets VOLTAGE function

VOLTAGE strategy, design, and development skills culminate in a fashion-forward, mobile-ready shopping experience for adidas originals apparel.

90% improvement in sales


Engaging design and intuitive UX combine for a mobile-ready shopping experience tailored to 16-24 year olds.

67% click-through rate to other content


Clickable hot spots on each image make it easy for consumers to jump to related content on the adidas site.

43% Conversion rate


One-click access to product landing pages puts consumers closer to the cart, meaning they are more likely to convert.

how we innovated:


We innovated a fresh shopping experience for adidas’ tech-savvy 16–24-year-old demographic. Our unique lookbook concept visually engaged visitors, highlighted the edgy style of adidas Originals’ line and simplified the path to purchase.

Taking inspiration from Instagram (the target’s favorite form of social media), we designed and developed a mobile-ready lookbook using adidas’ bold imagery as a canvas for shopping.

New Case Study / 18-2-18

Fjällräven US Launch

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