Fjällräven is a Swedish outdoor gear and apparel company that found its start in 1960 when Åke Nordin developed his now signature framed rucksack. Durable designs, proprietary materials, and a colorful Kånken backpack propelled the brand to the international stage. Fjällräven maintains a commercial presence throughout North America, Europe, and China. They also retail through well-known brands like J. Crew, Moosejaw, and American Eagle.
Already established in Sweden as the go-to for outdoor equipment, Fjällräven wanted to bring that success to the US and needed a digital team that was up for the challenge. From a new website to national TV ads, Voltage created one-of-a-kind work that attracted trendsetters and nature enthusiasts alike.
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