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Fjällräven enters the US

VOLTAGE strategy generates national awareness

Our positioning placed Fjällräven squarely in the urban outdoor niche market and produced positive ROI during the company's US launch.

1 Million impressions


Six commercials, print ads, social content, trade show designs and cutting-edge retargeting outperformed Fjällräven’s impression goal.

150% Increase in conversions


Refined copy channels the value and crafted character of Fjällräven goods, while product stories speak to the European heritage.

1 New national strategy


An enthusiastic US urban outdoor style niche flocked to Fjällräven apparel and products.

How we innovated


After identifying the urban outdoor niche, we positioned Fjällräven in fashion. Top-tier product photos and descriptions communicate style and technical details, while visual stories pass on the brand’s European heritage. Social media, paid ads, six national TV commercials and print ads helped drive brand awareness.

The highly targeted campaign resulted in positive ROI and an established, iconic presence in the United States.

New Case Study / 17-2-18


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