The problem was that the two website versions were competing and splitting search engine rankings. We consolidated the mobile and desktop themes into a mobile-first theme and applied redirects to take users from m. to the now-responsive www.
Two versions of each page made the project no small undertaking. Meta tags, canonical references, and headings were all optimized for SEO.
The new site has a single location to manage content while delivering a cleaner experience across devices and improving SEO for the experiences-driven brand.