The Ouai Store

VOLTAGE launches celebrity hair care line launches internationally

Our code and custom tools produced a standout eComm store and a digital customer consultant for celebrity hairstylist Jen Atkin's official product line.

1 Online hair consultant


VOLTAGE designed an app to personalize product recommendations and gather customer information based on an online quiz.

100% Of inventory sold out in three days


Ouai’s soft open gained huge momentum on social media, and inventory sold out in three days with zero online store issues.

10 Ways to buy


We customized one backend resource to manage Ouai products in ten different online channels including social media.

How we innovated:


With custom development and a focus on experience, VOLTAGE created an eCommerce website architecture that provides automated digital marketing for The Ouai. An online app offers customers personalized product recommendations and digital tracking.

Multiple sales channels give customers a variety of online shopping experiences, while Ouai manages inventory through one simple interface.

New Case Study / 12-4-16


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