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Sierra Bullets

"QUARANTINED" AD CAMPAIGN BOOSTS SALES 452%

Sierra Bullets had launched their online store, but they hadn't done much marketing. When the COVID-19 crisis struck, they saw their opportunity and asked us to get them going on email and Facebook to help customers shop ammunition from the comfort of home. While stockists sold out, they were able to build their email list and boost sales – big time.

452% increase in net revenue

 

Sierra had a decent email list, but it was just sitting in a spreadsheet. They came to us to get an email strategy up and running, which included setting up a shoppable email template.

FINDING THE RIGHT ANGLE

 

While the COVID-19 moment called for some sensitivity, it gave Sierra Bullets a great opportunity.

HITTING THE TARGET

 

Over a 16-day email campaign, we increased orders by 519% with a 452% increase in net revenue.

New Case Study / 20-12-19

AICF Year-End Fundraiser

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