Sierra Bullets had launched their online store, but they hadn't done much marketing. When the COVID-19 crisis struck, they saw their opportunity and asked us to get them going on email and Facebook to help customers shop ammunition from the comfort of home. While stockists sold out, they were able to build their email list and boost sales – big time.
Sierra had a decent email list, but it was just sitting in a spreadsheet. They came to us to get an email strategy up and running, which included setting up a shoppable email template.
While the COVID-19 moment called for some sensitivity, it did give Sierra Bullets a great opportunity.
Over a 16-day email campaign, we increased orders by 519% with a 452% increase in net revenue.