Crocs came to VOLTAGE for help in improving their site navigation. They wanted to pique more interest and serve more functionality. We designed the MEGA MENU for them, which relies less on text through better use of colors, symbols, and icons. We also provided an easier way for customers to find new arrivals, best sellers, and featured products.
After just a week of A/B testing their old navigation against our newly designed Mega Menu, Crocs saw a 2% increase of “add to cart”, a 2% increase of order value, and a 3.5% increase of revenue. This came out to customers spending $0.10 more per visit!
Check it out at crocs.com and let us know what you think.