To promote The Rib House restaurant in Boulder and their Center Stage FREE concerts starting this week – VOLTAGE devised a plan to take the Peace, Love & BBQ message to the streets – Pearl Street in particular.  Pearl St. is downtown Boulder’s outdoor mall and highlight attraction, only two blocks away from The Rib House restaurant. VOLTAGE decided to employ the unemployed panhandlers on pearl to dawn a Rib House T-shirt and mention to passer by’s the restaurant’s live music Venue. With some cash and a Free Tee, all of these down and out souls were more than willing, and just plain grateful to get a good handout for sharing the message. An ad spend that was well worth it for both parties!

To learn more about Boulder’s best BBQ – and upcoming shows on Center Stage, Check out the The Rib House website. While your at it sign up for a Free Brownie!