Menu
Close

The Current

Goings on

Peace, Love and BBQ on Pearl St.

To promote The Rib House restaurant in Boulder and their Center Stage FREE concerts starting this week – VOLTAGE devised a plan to take the Peace, Love & BBQ message to the streets – Pearl Street in particular.

Pearl St. is downtown Boulder’s outdoor mall and highlight attraction, only two blocks away from The Rib House restaurant. VOLTAGE decided to employ the unemployed panhandlers on pearl to dawn a Rib House T-shirt and mention to passer by’s the restaurant’s live music Venue. With some cash and a Free Tee, all of these down and out souls were more than willing, and just plain grateful to get a good handout for sharing the message. An ad spend that was well worth it for both parties!

To learn more about Boulder’s best BBQ – and upcoming shows on Center Stage, Check out the The Rib House website. While your at it sign up for a Free Brownie!

What is FUTURE COMMERCE?

Your chance to get ahead. Our weekly FUTURE COMMERCE email delivers cutting-edge digital retail trends to your inbox so you know what's next. VOLTAGE is a digital agency specializing in eComm and digital brand experiences.

Like What You Read?

Share it. Your followers will thank you.

Read More The Current