It’s been a pleasure to work with what is quickly becoming “Every City’s Favorite Burger Place” – SMASHBURGER! Since we started work on their website in the summer they had about 12 stores operating in the greater Denver area! They now have succesfully opened over 30 more and have another 40 or so on the map! So if you haven’t tried a SMASHBURGER yet, or if there isn’t one close to you – just sit tight, because there soon will be and you’ll know what we are so excited to advertise – Great burgers made from 100% certified angus beef, never frozen, fresh and smashed on the grill to seal in smashburger’s savory seasons and carmelize the flavor. They also feature a host of other great items like Haagen Dazs shakes, smash fries, veggie frite’s and smashchicken and salads to make you drool with delight.
VOLTAGE worked closely with Consumer Capital Partners to design and build the smashburger website, create social networks, and design a mobile enabled site which features dynamic functionality. Because of the rapid growth of SMASHBURGER the site had to be easily updated by the internal marketing team. The smashburger team can easily update page content, post news and press and add new locations to a database driven Locations map!
To drive home the fact that SMASHBURGER is every city’s favorite burger place, the homepage serves up specific quotes unique to each viewers region. If you’re in Kansas on the smashburger website, you’ll most likely see a quote from a kansas facebook fan, or if you’re in Idaho, you might see a great review from the idaho statesman. The buttons are also unique to each region and promote local menu items, or offers. Each region has specific menu items and signature burgers!
VOLTAGE also set up Social networks and provided creative to build fan base and reward fans. If you’re not already a fan – don’t be shy – and check out their facebook page.