Last year VOLTAGE designed and helped launch the new UPG brand with Umpqua Feather Merchants. The products were a huge success selling out quickly and receiving “Best New Flybox of 2010” from Feild & Stream Magazine. Thanks to the die-hard flyfishing mentality and insight of Umpqua’s product design team – the flybox has once again evolved!
This year UPG launches 5 new box designs: The Midge (your compact midge fridge), The Daytripper (designed for the rocky mountain daytrip in mind), and the Double Wide, Flats, and Streamer boxes (for all your Saltwater needs!) VOLTAGE has designed and developed a campaign for the new product launch and micro-site – www.flyboxevolution.com. Check it out as it evolves!