Fresh Produce Clothing
Fresh Produce Clothing is a women’s lifestyle brand known and loved by women ages 6 months to 60-plus for lush colors, year-round sensibility, and simply inspired design. A $50 million dollar company in it’s third decade – Fresh Produce has retail stores in La Jolla, Beach Haven, Martha’s Vineyard, Santa Barbara and other exclusive seashore resorts in North America and the Caribbean.
VOLTAGE Advertising & Design has developed a new look for Fresh Produce’s 2010/11 campaign – Live Life, Enjoy Color. The new look references the organic feel of homegrown farmers markets and introduces the brand to a younger audience.
Along with SmartClick Adwords the new design and online marketing strategy has garnered tremendous sales results in the digital space for the brand.
VOLTAGE designed the Getaway by Color sweepstakes – that featured four colorful trips facebook followers could win. The contest added 6,000 fans to their fan base and 4,500 entries.
Weekly email marketing blasts that were designed by VOLTAGE have dramatically increased open rates and click through rates.
We have enjoyed working with a brand that focuses on so much positive energy and the coastal lifestyle. It’s definitely rubbed off on the design team – going from predominantly black attire to varying shades of gray, even an army green shirt has popped up around the office.
Thanks Fresh Produce for the good vibe!