Our front-row seat to marketing’s evolution means we know how to position brands for the future. This week’s essential marketing principle is doing good.
Know what pain point every fashion and apparel company experiences? Returns. This is especially true for eComm sites who must contend with shipping costs. We’ve gleaned insights on this topic from a decade of experience working in digital retail with premier fashion, apparel and footwear brands.
We wanted to share those insights with the world, so we compiled our best practices and sent them off to Forbes.com. Check out the fruits of our labor in our article:
It’s our first article published as one of Forbes Agency Council invite-only contributors.
About Forbes Agency Council
Forbes Agency Council is a community of experts coming together to share industry-specific knowledge. Forbes contributors are thoroughly vetted in their industry and willing to share know-how, help solve problems and build support networks.
As an Agency Council contributor with years of experience in the retail space, we are sharing our insights and opinions on how to navigate common pain points and future-proof your business. In our first article, we’re talking customer returns and why you should embrace them.