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Chronological Posts
  • Design apparel for Gen Z

    How to design apparel for Gen Z that will advance your brand

    Here at VOLTAGE, we love ourselves some sweet apparel. We often get requests to concept or design apparel from brands looking to connect with Gen Z’ers (who can effortlessly make even bucket hats look cool, teach us your ways!). So we launched into some deep research – which means we turned to our resident Gen Z’er and designer, Zach, for the inside scoop on this mysterious generation. Enjoy his take!

  • 5 ways to build a strategic brand in 2022

    As we’ve grown and the capabilities of technology have become more accessible and exciting, one thing has become increasingly clear: If you want to stand out in the marketplace, you need strategy. You need a plan for differentiating your offering and owning your positioning, interacting with your customers, and growing relentlessly toward clear goals. In VOLTAGE terms: It’s a commitment to killin’ it.

  • Connecting with customers in the midst of COVID

    What do people expect from brands in times like these? How does the COVID-19 quarantine change how brands talk to their customers? What do direct-to-consumer brands need to do to weather the storm and even evolve to be ahead of the game when this is over (or sooner)?