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Tyler Scott jumped on the VOLTAGE bus in 2017 with a desire to create. He enjoys fun writing projects, a productive content planning sesh and conducting the VOLTAGE LTD store.
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How can beauty brands win over coveted Gen Z consumers? Step into the mind of a Gen Zer and pick up some strategies for connecting with this influential, values-driven generation – beyond relying on viral trends.
I spent a week in Florida working with Sandow Media and New Beauty magazine.
