The Greenland Jacket  Gets the Nod in GQ
October, 2012 – GQ’s Assistant Editor Mark Byrne extols the virtues of the  Greenland Jacket for its ‘goes-with-anything good looks’ and for being tough enough to ‘keep the elements at bay’ come snow or sleet, hell or high water.

Esquire Credits Fjällräven with St. Paddy’s Day Style
March, 2013 – Esquire.com features our dark olive Reporter Lite Jacket on their ‘How to Wear Green’ Irish Pride style guide, accentuating the piece’s convertible jacket-to-vest functionality for it’s matchless versatility.

InStyle Loves the Kånken Backpack
December, 2012 – InStyle’s December print issue adds the Kånken to their ‘100 Perfect Presents’ gift guide, saying the light and bright synthetic pack offers a ‘Nordic Cool’ gift option for women.

Fjällräven Gear  Gets ‘MJ Approved’
March, 2012 – The Men’s Journal ‘Spring Gear Essentials’ list commends the eco-friendly  birch frame in our Kajka 75 pack, while MJ’s online edition praises our G-1000 fabric for being lighter than denim, but twice as robust.

Martha Stewart Shelf  Shows Off A Kånken Mini  
September, 2012 – Martha Stewart Living uses our orange Kånken Mini as an effervescent pop of color in an image showing off the elegant effect of installing under-shelf storage hooks in closets and mudrooms.

WWD Says Fjällräven’s Wool Is On Trend in 2013
February, 2013 – WWD’s coverage of the Las Vegas fashion trade show circuit shows off our Polo No. 5 sweater made from high-quality English lambswool as a stylish example of men’s wear’s renewed foray into English fabrics.