
Market strategy essentials: Persona building 101
Like all the best movies and music, personas were first introduced in the mid-‘90s. Brands continue to use them to better understand their audience and meet consumers’ needs.
Everyone wants a test drive. And an online customization app lets your customers take your products for a spin.
Just ask BlueStar Cooking. BlueStar creates world-class appliances for the home chef. But when it comes to big bucks for big flavor, people want to know what they’re getting.
Voltage cooked up a 100% cutting-edge custom configurator so BlueStar patrons could see their perfect combination of color, size, stovetop burner arrangement, and more before the big buy.
To make the old app user friendly, we put BlueStar’s original, flash-based configurator on a diet and trimmed the 65MB of images down to 4MB. Voila! Now the app loads like lighting, letting customers man-handle hue changes or adjust knobs and trim in no time. Plus, the revved up speed is responsive and shifts from desktop to mobile to iPad like a Formula 1 car at Monaco.
And, we built the entire app with Angular under the hood for:
All in all, the BlueStar configuration takes advantage of many native browser features, ensuring it’s fast and capable, has full support for modern desktop and mobile platforms, and will be future-proof for years to come.
VOLTAGE is a digital agency specializing in eCommerce, digital brand experiences, and web apps. Get emails and insights from our team:
Like all the best movies and music, personas were first introduced in the mid-‘90s. Brands continue to use them to better understand their audience and meet consumers’ needs.
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