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University of Colorado 2019 Donor Impact Report

STORYTELLING WITH IMPACT

CU wanted to tell multimedia-rich stories of how donors in 2019 made a major impact on the world. Areas of impact include trauma resilience, healthy communities, innovations for people with disabilities, and space discovery.

In order to tell these impactful stories, we developed new ways of overlaying media – like playing audio, text, videos, and slideshows seamlessly.

MAKING STORIES COME ALIVE

 

The landing page opens with a unique animated graphic composition. The animation is triggered by scroll position (much like parallax), and is fluidly responsive and mobile-friendly.

NAVIGATING IMPACT STORIES

 

To navigate between story pages (one for each of the four areas of impact), we developed an interactive, horizontal accordion element. Each element is hover-friendly and touch-friendly for all devices.

UX THAT’S ACCESSIBLE FOR ALL

 

Interactive controls and behaviors assist with navigation, accessibility, and enable a common-sense user experience. Progressive image loading and bandwidth-mindful asset loading techniques keep interactions smooth.

AUTHORING MADE EASY

 

A remote API-driven CMS approach to content management allows content creators to author and easily modify the four stories that make up the primary experience of the site. Content authors are free to create any number of slides for a story, choosing from an array of visual layouts and experiences for each slide. Slides can accommodate text, photography, full-screen background images and video, foreground content video, background audio spanning multiple slides, and content audio such as speech with visible text citation display.

METRICS

 

Users spent an average of 3:33 on the stories this year vs. 2:12 on stories from 2018 – more than a minute longer more per story. A great increase in engagement!

" When CU came to us with grand ideas about developing an engaging multimedia storytelling experience for their 2019 annual report site, we knew they'd come to the right shop for such a special delivery. What a fun project!"

 

Kelly McCormack, Creative Technology Architect, VOLTAGE

New Case Study / 12-12-19

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