Dr. Yinka Davies had her sights set on launching more than a product – she planned to lead a revolution in gut health. To bring her innovative system to the crowded wellness market, she needed a team that could help her brand story powerfully stand out from the crowd.
- Strategy
- Development
- Design
- Copy
- Photography
- Video production
We worked with Dr. Davies to bring her ideas to life, kicking things off with a brand workshop to nail down branding and positioning. Next, we dug into designing the delivery system that would set this high-potency probiotic apart. Then came the website, brand guide, media guide, manifesto video, on-site photo shoots, and strategy – all the pieces and parts needed to make a living product come alive digitally.
While the first batch was brewing, a custom Shopify website captured contact information to lock in the first round of orders and start building hype around the product's launch.
We internalized the essence of LYVECAP to craft a manifesto that would inspire and guide all who come in contact with the brand, from employees to customers to athlete ambassadors.
Eric Fowles
Andrew McGuire
Evan Husted
Max Sherman
Kristen Mohror
Julie Overby
Ella Zeiler
Laura Steele
