Dr. Yinka Davies had her sights set on launching more than a product – she planned to lead a revolution in gut health. To bring her innovative system to the crowded wellness market, she needed a team that could help her brand story powerfully stand out from the crowd.
- Video production
We worked with Dr. Davies to bring her ideas to life, kicking things off with a brand workshop to nail down branding and positioning. Next, we dug into designing the delivery system that would set this high-potency probiotic apart. Then came the website, brand guide, media guide, manifesto video, on-site photo shoots, and strategy – all the pieces and parts needed to make a living product come alive digitally.
While the first batch was brewing, a custom Shopify website captured contact information to lock in the first round of orders and start building hype around the product's launch.
We internalized the essence of LYVECAP to craft a manifesto that would inspire and guide all who come in contact with the brand, from employees to customers to athlete ambassadors.