Toxic. Radioactive. Definitely not cute. We commissioned a professional illustrator to bring to life what fans affectionately dubbed "Chernobyl Chuck," "Verminal Toxicity," "Helldigger," and "The Verminator."
Our design team riffed on the concept of Public Enemy #1 to re-brand Sierra's varmint bullets as Prairie Enemy, masterfully adapting the dope drawing for maximum impact in the ammo aisles.
Everyone wanted a piece of the Prairie Enemy, so we created a downloadable target for a virtual target competition and launched a naming competition on Facebook. In the works: A giant inflatable. Everything linked back to a landing page focused on all things Prairie Enemy.
- Graphic design
- Web development
- Content strategy
- Product packaging
- Tradeshow displays