When Sierra, a leading ammunition brand, needed to launch a bullet, they put us in their crosshairs. From a website landing page to some bullet packaging and strategic launch ideas, we went on the hunt for the best way to help them stand out.
Toxic. Radioactive. Definitely not cute. We commissioned a professional illustrator to bring to life what fans affectionately dubbed "Chernobyl Chuck," "Verminal Toxicity," "Helldigger," and "The Verminator."
Our design team riffed on the concept of Public Enemy #1 to re-brand Sierra's varmint bullets as Prairie Enemy, masterfully adapting the dope drawing for maximum impact in the ammo aisles.
Everyone wanted a piece of the Prairie Enemy, so we created a downloadable target for a virtual target competition and launched a naming competition on Facebook. In the works: A giant inflatable. Everything linked back to a landing page focused on all things Prairie Enemy.
- Graphic design
- Web development
- Content strategy
- Product packaging
- Tradeshow displays