As we’ve grown and the capabilities of technology have become more accessible and exciting, one thing has become increasingly clear: If you want to stand out in the marketplace, you need strategy. You need a plan for differentiating your offering and owning your positioning, interacting with your customers, and growing relentlessly toward clear goals. In VOLTAGE terms: It’s a commitment to killin’ it.

I spent a week in Florida working with Sandow Media and New Beauty magazine.