Part of the Adidas Group, Reebok is a renowned footwear and apparel brand that specializes in athletic gear and casual wear. Founded in Lancashire, England and now based in Canton, Massachusetts, Reebok serves over 40 countries and has an e-commerce presence throughout North America, Europe and Asia. Furthermore, they are have extensive ties to national and international brands like CrossFit, Les Mills, and the NHL.
With disparate international, e-commerce, and brand teams trying to keep up with fast-paced apparel seasons, the company’s US e-commerce team wanted a code-savvy, style-conscious digital team to take their in-house marketing and web efforts to the finish line. Voltage was chosen for its innovative design work and one-stop digital workflow.
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