[solidcore] is pilates’ harder, sweatier cousin, and founder Anne Mahlum accepts nothing but the best. That’s why she turned to the VOLTAGE team to create two brand videos to celebrate the company’s expansion. With a tight deadline and tall marching orders, we got to work.
From concepting and writing to filming and producing, the VOLTAGE team took the project from start to finish in just a few short weeks. Our first video gave new customers the rundown on what it’s like to workout at [solidcore]. The second video delivered big on anthemic brand messaging, encouraging current and new customers to be the best versions of themselves.