How do you tell a compelling brand story? By honing in on brand purpose – and getting up close and personal with those who live it. Our brand anthem video got everyone sweating, motivating people to create the strongest version of themselves. And on a tight deadline, too.
[solidcore] is pilates' harder, sweatier cousin, and founder Anne Mahlum accepts nothing but the best. That's why she turned to the VOLTAGE team to create two brand videos to celebrate the company's expansion. With a tight deadline and tall marching orders, we got to work.
We knew there was more to [solidcore] than just a sweaty workout. We dug deep to identify the brand’s core values and principles, pulled in some brand purpose, and produced a brand anthem video that motivates people to create the strongest version of themselves.
From concepting and writing to filming and producing, the VOLTAGE team took the project from start to finish in just a few short weeks. Our first video gave new customers the rundown on what it’s like to workout at [solidcore]. The second video delivered big on anthemic brand messaging, encouraging current and new clients to be the strongest versions of themselves.