Have you hopped on the “word of the year” bandwagon? This trend is going strong, and we’re here for it.

If you’re not familiar with WOTY, it’s a simple concept: Find a word you think will be one to stand by, look to, and be inspired by as your year unfolds. It might be a super inspirational one to keep you on-task, or if you’re looking at the year ahead and there’s a storm brewing, you might find one that you can hold on to when turbulence hits.

Ten years ago, we set out to transform businesses with breakthrough work. That aim still stands, firmer than ever. The world of commerce changes quickly, and we’ve ridden the waves to stay on top of digital trends, hire dev talent that literally works magic, and create content that inspires.

Arguably, any agency or business could do the same (and they should).

But we’re not going to stop there. We want to actually TRANSFORM the way commerce happens. How D2C brands connect to customers and develop relationships beyond the transaction. How brands can shake up the status quo with new ways of approaching pain points and creating seamless interactions. How brands can harness their inner Force For Good to not only make their customers feel good (or virtue signal, ugh), but to actually make the world better.

Let’s get intentional.

We’ve got our thinking caps on and we’re ready to deliver strategy, content, and dev that will TRANSFORM the way you do business.

The only question is, are you ready to be electrified?

What word or phrase are you keeping top of mind as 2020 unfolds? We’d love to hear it and cheer you on!