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New branding and logo design for Umpqua Feather Merchants by VOLTAGE

For over 5 years VOLTAGE has had the opportunity to work with fly fishing brand Umpqua Feather Merchants. We figure if you can’t get out and fly fish everyday, the next best option is to design things for a fly fishing company.

During this time VOLTAGE has helped the brand push its design and innovation in new product categories and brand development. After a successful line of new flyboxes launched, Umpqua looked to VOLTAGE to help introduce core angling products to a broader audience. VOLTAGE designed a new logo and mark to update the iconic brand, and be more retail friendly.

The new logo references the original sign painted lettering from their previous logo, but simplifies it, and boldly brings it into the modern world. The crest mark is a reference to the mountains, sea, and fish.

So far the re-branding effort has been well received as a new line of bags and packs were introduced at the OR show in Salt Lake City in August. We expect you to be fishing with one soon! Keep your eyes peeled on the water. Check out the pics by F2 of the new product line and newly designed logo.






VOLTAGE is a digital agency specializing in eCommerce, digital brand experiences, and web apps. Get emails and insights from our team:

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