VOLTAGE worked closely with Sweden’s most environmentally conscious and iconic outdoor brand to design and develop a solid online shopping experience that converts equally as well as telling the brands story.  Fjallraven’s products feature unique qualities, fabrics, and a rich heritage that is new to the US market, so we developed “Story” pages on trending topics – long, well designed feature rich pages that showcase materials, craft and product categories. These pages not only serve as eye-candy and great selling tools launching a user into listing pages and product detail pages, but are also SEO driven landing pages rich with relevant content and video based on keyword analytics.

Since the actual soft launch of the website a few weeks ago, hits from Reddit, GQ, Men’s Journal, and other media outlets have juiced sales and traffic. Check out the site and buy something today:  www.Fjallraven.us