Tonight’s the night Reebok’s flagship store officially launches in NYC. Located on Fifth and 37th- the new Reebok store is also a Fit HUB for crossfitters featuring a gym below the store. VOLTAGE worked with Reebok’s retail team to design and launch a citywide campaign for the store. Wrapped double decker buses, taxi tops, and bus shelters have featured the store logo and campaign designed by VOLTAGE. Tonight’s VIP event will feature athletes and celebrity’s from Reebok’s team and mark the official launch of the store. Check it out if you’re around town!