Take a look at the changes we've made to our privacy policy effective May 25, 2018. By continuing on this site you agree to the terms stated in this policy

Read More Close
Menu
Close

The Current

Goings on

creative generation day - voltage

Creative Generation Day at Voltage

An afternoon of creativity.

Our dedicated design team serves up unique visuals and powerful designs on a daily basis. Sometimes that intense focus on client work hampers their unfettered creative aspirations. And so began a movement to hold an afternoon of creative generation.

The goal of this creative spree?  Restriction-free design! Our team makes original content for clients, however, creativity for work’s sake is different than creativity for creativity’s sake. In a world where content is king, there’s no harm in practicing free-form creativity.

Our team unleashed their creative prowess with these simple rules:

  • All work must incorporate either a bed, a mountain, or both
  • Each designer must use one piece of analog imagery (a photo they took, a drawing they did, etc)
  • All pieces must be digitized by the end of the day and added to this invision moodboard
  • Have fun!

In just a few hours, our design team came up with several unique designs worth sharing. Ideas in a wide variety of mediums and styles made their way around the office.

Results from our Creative Generation Day

Mountain Badges: Sketches of mountains mixed with vector elements.

The value of the badges rests in their versatility as online descriptions, trail markers, and a variety of apparel.

Glitch As Art: Using error as a means of beauty.

Messages pop with these fascinating designs that can have any kind of background image. Adding animation would grab the attention of social media readers.

Mountain Rewards App: Mock rewards club mobile app.

Gamification can really hold the attention of customers for long-lasting engagement and successful marketing. Fun logos, characters and animations add to the experience. Check out the invision link for more info.

View all the results here.

What is FUTURE COMMERCE?

Your chance to get ahead. Our weekly FUTURE COMMERCE email delivers cutting-edge digital retail trends to your inbox so you know what's next. VOLTAGE is a digital agency specializing in eComm and digital brand experiences.

Like What You Read?

Share it. Your followers will thank you.

About Heather Mierzejewski

Heather Mierzejewski

Heather McWilliams Mierzejewski joined VOLTAGE in 2015 after escaping journalism’s tentacles. She crafts accurate, relevant copy on demand and thrives in detail-oriented, deadline-driven situations.

View More Articles by Heather

Read More The Current