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The Current

Thought Leadership

A website is worth..

If a picture is worth a thousand words, and you are what you wear, then what does your website say about you?

One of the best tools for impressing potential clients and acquiring new business is a stellar website. Plenty of agencies produce great work, but you’d never know by looking at their own website. Here are some tips on how to makeover your website.

Image is everything:

We live in a consumer driven age. There are plenty of other companies that do what you do. So how do you set yourself apart? Pairing quality services and an attractive site pulls people in.

“46% of people say a website’s design is the number one criterion they use to discern the credibility of a company.” – tangelocreative.com

Make sure your brand is well represented through quality imagery, page and template design. Check out these websites with a great look at feel.

Your users are snobs:

So called “millennials” are stereotyped as having short attention spans. We, on the other hand, believe that they’re not willing to settle for anything less than an intuitive user experience, whether that’s on desktop, mobile or tablet. Google now ranks responsive websites higher, and we reckon it’s to accommodate the vast number of users who make purchases on their phones or tablets.

Here are websites with great responsive design and check out this article about best practices for mobile design.

Deliver the goods:

A slow or broken website is sloppy and does nothing to instill confidence in your company’s capabilities. Be sure to triple check links, install updates, etc. for a website that runs like a dream.

Here’s a site for quick tips to help QA your website and make sure it’s running smoothly.

Leave them wanting more:

What if your website already looks cool? You’re only halfway there. Be sure to use well-written, meaningful content for your users (and your SEO). Email captures, inquiry forms, and enticing CTA’s keep viewers coming back and translate to new business. Give them a reason to revisit your site with new work and events updates.

5 Steps to Improve Your Ad Agency’s Blog for New Business

6 Smart Ways to Capture Emails

5 Monthly Website Maintenance Tips for Small Businesses


VOLTAGE is a digital agency specializing in eCommerce, digital brand experiences, and web apps. Get emails and insights from our team:

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