As we’ve grown and the capabilities of technology have become more accessible and exciting, one thing has become increasingly clear: If you want to stand out in the marketplace, you need strategy. You need a plan for differentiating your offering and owning your positioning, interacting with your customers, and growing relentlessly toward clear goals. In VOLTAGE terms: It’s a commitment to killin’ it.
Comparison between two images showing differences in unlabelled color palette views. In the image on the right, color blindness makes it impossible to know which color you are really selecting.