The Challenge: Owlet, a company advancing baby monitoring, sought a fresh, mobile-first website design. They also wanted to reduce the number of platforms used on the backend of their site.

Solution: VOLTAGE developed simple and consistent UX designed to educate new parents and share real experiences with Owlet’s products. Additionally, we reduced page load time, tracked performance and communicated Owlet’s mission to website visitors.

What we did: Strategy, UX Design, Development


  • Sped up page load time to 1.2 seconds
  • Reduced backend platforms from 4 to 1
  • Created a consistent user experience
  • Improved Black Friday and Cyber Monday sales