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The Challenge: Owlet, a company advancing baby monitoring, sought a fresh, mobile-first website design. They also wanted to reduce the number of platforms used on the backend of their site.

Solution: VOLTAGE developed simple and consistent UX designed to educate new parents and share real experiences with Owlet’s products. Additionally, we reduced page load time,┬átracked performance and communicated Owlet’s mission to website visitors.

What we did: Strategy, UX Design, Development


  • Sped up page load time to 1.2 seconds
  • Reduced backend platforms from 4 to 1
  • Created a consistent user experience
  • Improved Black Friday and Cyber Monday sales