adidas wanted a series of homepage takeovers to hype a featured product for 24 hours. It was crucial they could be viewed on desktop and mobile. To complete this project we cleared our schedules and started video editing, designing, animating, and graphic work all on a tight timeline. Here’s the project breakdown:

Parley

What is it: A shoe made entirely of sea plastic was featured for Earth Day

What we did: Created a cinemagraph to highlight the relationship between the ocean and the eco-friendly shoe

ZNE Pulse

What is it: A hoodie collection inspired by athlete’s heartbeats

What we did: Cut videos to showcase the collection’s pieces as well as integrated graphics to create a cohesive theme that used movement to grab the eye

Original Brand Film

What is it: A promotion for adidas Original Brand film called “ORIGINAL Is Never Finished”

What we did: Cut videos to give consumers a sneak peek of the OG film

UltraBOOST X ATR

What is it: An all-terrain shoe designed to stand up to weather

What we did: Animated static images to flaunt the shoe’s versatility in different weather conditions

All this hard work yielded great results and made adidas happy. See our stats below:

• • ZNE: Overall CTR% for the masthead was above the average
  • CTR% for US mastheads increased from 7% to about 10%
  • Improvements where largely driven by mobile  with a 12.7% CTR
  • Conversion rate from those that engaged with the masthead was healthy at about 1.7%  and slightly above the 1% daily average

For more information on VOLTAGE call 303-664-1687 or email us at info@voltagead.com.