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adidas x Boston Marathon

30,000 runners. 30,000 videos. All on one page.

During the 2018 Boston Marathon, adidas gathered videos of every runner. All 30,000 of them. So, what does a brand do with all that content? Well, you have VOLTAGE step in.

We built an adidas x Boston Marathon landing page where entrants access their highlight reels, relive their greatest race moments and share their favorite event memories. Runners simply visit the page and enter their bib number to watch and download their videos.

Our work included:

  • Custom design for the landing page.
  • Copy explaining the program and enticing runners to participate.
  • Development that integrated seamlessly with adidas’s site.

The page also features ways to customize race-day photos with adidas filters, frames and text. Shared images even fill up a stack on the page, making this site the true hub for racers to share and relive their glory.

Didn’t run? No worries. Visit the page here, and enter the bib number “1” to get the full experience.

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Your chance to get ahead. Our weekly FUTURE COMMERCE email delivers cutting-edge digital retail trends to your inbox so you know what's next. VOLTAGE is a digital agency specializing in eComm and digital brand experiences.

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