We worked with multiple adidas teams to help launch the new Z.N.E. clothing line

Our challenge:
Create display banner assets, a homepage takeover and a product landing page that expressed the unique selling points of the new adidas Z.N.E. product line while using minimal text and leveraging existing global creative.

Our Strategy:
By helping the brand, eComm and retail teams get organized and find overlap, we were able to provide streamlined assets for them on a tight time frame.

Our Example:

The Outcome:
The Z.N.E. project launched on-time and within budget. We acted as a hub between three teams that needed assets for this launch, thereby helping them save money, time and effort while ensuring consistency by leveraging one in-house creative production team.

Learn more about the adidas’s innovative Z.N.E  line here:
http://www.highsnobiety.com/2016/09/28/adidas-athletics-zne-hoodie/
http://hiphopwired.com/2016/09/01/adidas-intros-new-athletics-category-andrew-wiggins-talks-zne-hoodie/