Kelsey Luke

The modern consumer has more choices in the market than ever before. To bring your product to market, you need an incredibly precise strategy in place to cut through the noise. Getting your message heard is only half the battle. These five steps will help you ensure your message is correctly interpreted by the audience you are targeting.

Every good brand has a tone; an identity. The best brands have a singular thread – a voice that links all of the in-market messaging to resonate with the intended audience.

Shifting focus from the standard bottom line to the triple bottom line pays dividends (literally). We’re taking a look at 3 companies that prove businesses can make a positive impact on the world while driving profits.