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Sundance Bay

Investing in a new horizon

Nobody knows real estate investment like Sundance Bay. However, their website wasn't expressing their expertise or personality, and it wasn't attracting or tracking their audience. So we got to work, starting with a brand refresh that would establish the visual foundation for a standout new site.

Logo Refresh


With a few updates to evolve the logo and a full design system overhaul, we locked in a polished, professional visual ID that expressed the Mountain West culture of Sundance Bay.

Mountain West roots


Sundance Bay is proud of their Utah headquarters and the communities they invest in. We emphasized their Mountain West roots through imagery, colors, and tone that speak to an elevated sense of place and expertise.

Website Optimizations


Sundance Bay's unique positioning lent itself to highlighting their people-first approach and authentic values. Connection and growth is truly at the heart of what they do.



Eric Fowles, Creative Director
Vanessa Wainwright, Associate Creative Director
Will Kuecker, Creative Producer
Julie Kelley, Lead Technical Project Management
Daniel Osborn, Director of Development
Dave Barker, Development
Adam Rowan, Development
Jennifer Adams, Production
Julie Overby, Production

New Case Study / 12-10-22


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