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Chipotle

Mobile phone shows the Chipotle fundraising page and is face-up on the page next to a Chipotle burrito bowl.

Opportunity knocks (and delivers) – Chipotle takes fundraisers digital during COVID-19

When COVID-19 closed down the country, Chipotle was forced to suspend their fundraising program. But thanks to some innovative thinking and quick dev work, they were able to re-open in August with a digital fundraiser option. Proof that COVID can’t take a good burrito down!

Fundraisers have been a massive win for Chipotle. But with fewer people braving the COVID landscape to enjoy in-store dining, fundraising participation was down. As with everything else during COVID, the question became: “How do we take this digital?”

(Chipotle is no stranger to innovation on the fly. Check out how we helped them donate 200,000 burritos to healthcare heroes.)

In August, Chipotle pulled the trigger on taking fundraisers digital. The VOLTAGE team hustled to pivot the fundraising functionality so delivery and pickup orders placed during the event window would count toward the fundraiser. Now instead of having to order at the counter, customers simply enter a coupon code for online and app orders placed with that restaurant location.

What we did to make it happen:

  • Launched an integration that allows participants to enter a code and participate in a fundraiser when ordering online or on the Chipotle app

Results:

  • Digital sales now make up 44% of Chipotle’s fundraiser sales
  • Fundraiser sales are holding steady — raising the same amount on average as they were last year this time… and that’s in spite of COVID

“The new digital fundraising program is another example of our relentless push to replicate the Chipotle restaurant experience digitally. Customers can now contribute to impactful organizations in their community through delivery and pick-up orders.”

– Curt Garner, Chief Technology Officer

Read the press release > 

More about Chipotle Community Fundraisers >

Chipotle is a great reminder that when crisis happens, look for the opportunities. How has your business innovated, pivoted… or plunged? If the latter, let’s see if we can help you find your unique opportunity. Contact us > 

 

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Your chance to get ahead. Our weekly FUTURE COMMERCE email delivers cutting-edge digital retail trends to your inbox so you know what's next. VOLTAGE is a digital agency specializing in eComm and digital brand experiences.

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