We worked with Fjallraven a few weeks ago to launch their flagship store at Grand & Greene St. in SOHO NYC. 350 VIP guests stopped in throughout the evening and enjoyed some swedish faire – like Lingonberry drinks and more. VOLTAGE created an interactive wall featuring live instagram posts of the event and those who celebrated in other parts of the world.
The theme was Wintery cool to also announce this years Fjällräven Polar Event – which is an approximately 300km long winter adventure across the arctic tundra. The participants will steer a dog sled all the way from Signaldalen, Norway, to the forests around Jukkasjärvi, Swedish Lappland. You can enter here – a contestant from each country around the world will be selected to participate.