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Grand Opening of SOHO flagship store for Fjällräven

We worked with Fjallraven a few weeks ago to launch their flagship store at Grand & Greene St. in SOHO NYC.

350 VIP guests stopped in throughout the evening and enjoyed some swedish faire – like Lingonberry drinks and more. VOLTAGE created an interactive wall featuring live instagram posts of the event and those who celebrated in other parts of the world.

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The theme was Wintery cool to also announce this years Fjällräven Polar Event –  which is an approximately 300km long winter adventure across the arctic tundra. The participants will steer a dog sled all the way from Signaldalen, Norway, to the forests around Jukkasjärvi, Swedish Lappland.  You can enter here – a contestant from each country around the world will be selected to participate.

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