Pearl St. is downtown Boulder’s outdoor mall and highlight attraction, only two blocks away from The Rib House restaurant. VOLTAGE decided to employ the unemployed panhandlers on pearl to dawn a Rib House T-shirt and mention to passer by’s the restaurant’s live music Venue. With some cash and a Free Tee, all of these down and out souls were more than willing, and just plain grateful to get a good handout for sharing the message. An ad spend that was well worth it for both parties!

To learn more about Boulder’s best BBQ – and upcoming shows on Center Stage, Check out the The Rib House website. While your at it sign up for a Free Brownie!